Yeah, Personas scripts are just BDC sessions in disguise 
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I just recorded the transaction and clicked in the field, and then changed the "Focus" into "Copy Value" in the editor afterwards. Nothing magic. But I don't think it is the same sort of text field in IW53, so I don't get the line by line editor behind the scenes.
So I guess we need the help of Sushant Priyadarshi or Tobias Queck to figure out how to copy all the sales text from MM03. Any suggestions guys?
Steve.